01
Event Production | Washingtonian
I co-led outreach via phone and email for Washingtonian Magazines Best of Washington, an annual food tasting event catered by 60+ of the best restaurants in DC. On the day of the event I assisted in event load in, managed the VIP check-in line, captured content, and assisted in load out at the end of the night.
02
Event & Media Production | Broccoli City
In 2022 and 2023 I acted as the Social Media Lead for Broccoli City Music Festival, responsibilities included:​
​ * Selecting 20+ in house photographers & videographers, delegating tasks based on their strengths
​​
* Managing an intern team of four​
​
* Posting high quality live coverage of performers, activations, and pre/post festival parties​ on all social platforms ​​
​
* Acting as a liaison for influencers​​​​​​​​
​
*​ Directing on site public and artist interviews
​
* Producing sponsor deliverables via social media and assisting in recaps by pulling metrics and photos
* Monitoring social media direct messages and comments, flagging and responding to customers questions and concerns
03
Influencer Marketing | Broccoli City
I researched and aided in the selection of 25 top influencers across TikTok and Instagram to further promote Broccoli City Festival, allowing us to reach new demographics. Once Influencers were selected I assisted in the curation of our first ever PR Boxes, containing items from local and Black Owned businesses, naming them the B(l)ack Outside Box. This resulted in 900K+ impressions across all content and boosted ticket sales amongst Gen-Z.​
04
Campaign Rollout | Broccoli City
For the 2023 Festival, I strategized a rollout plan that specifically targeted GenZ. This included releasing the lineup in emojis only, creating giveaways and partnering with people & organizations that aligned with our brand. The creativity behind this rollout was received well by our followers, generating a buzz before the official lineup was even released.